If You Think Taylor Swift is Just Hype, You're Missing the Real Branding Lesson

Spotlight’s on. Sequins, stories, and a masterclass in branding—no ticket required.

Taylor Swift has just unveiled The Life of a Showgirl, and whether you’re a Swiftie, a sceptic, or simply someone who appreciates the craft of brand-building, it’s impossible to ignore the cultural moment. But let’s be honest: the real lesson isn’t in the music charts or the stadium tours. It’s in the way Taylor has transformed her career into a living,…